FOR IMMEDIATE RELEASE
Levante Reimagines Weight Training With The Focus.
Toronto, ON - November 1, 2023 - Today Levante releases The Focus, a revolutionary fitness wearable that redefines what it means to focus on a muscle. It features a muscle awareness system that’s powered by haptics to cue a user where they need to focus their effort when resistance training. The sleek and compact wireless design provides ultimate portability for home use or at the gym.
“With The Focus, Levante has invented an entirely new category in weight lifting wearables that helps make every workout feel like your best,” says Joshua Menezes, Levante Founder and CEO. “The Focus adds an extra level of guidance using gentle vibrations so you can always be sure the target muscle is doing the work”.
What Makes The Focus Revolutionary
Levante’s patent pending system was developed to help improve muscle awareness so even beginners can train as effectively as someone more experienced. Tuned vibrations help make the target muscle more obvious to the user so it’s easier to engage, while also limiting surrounding muscles from taking over.
Personal trainers can also benefit from The Focus to complement their training. It enables trainers to provide the benefit of tactile cuing without having to touch their client, in person or online.
The Focus Features:
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Haptics For Better Mind-Muscle Connection: Intelligent vibrations help improve muscle awareness during exercise, making mind-muscle connection easier to achieve regardless of experience.
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Seamless Integration: The Focus is designed to enhance the way a user already prefers to train. The plug and play concept easily adapts to any weight training routine straight out of the box - no pairing required.
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Portable: The Focus is smaller than a smartwatch face and completely wireless, allowing it be used at home or at the gym.
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Rest Timer: The built-in 3-minute rest timer with subsequent alarms every minute keeps rest times accountable even without a phone. Using two Focus Pods also allows users to track rest times on each muscle during bilateral workouts.
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Long Lasting Battery: The rechargeable battery is capable to last over 100 sets per charge.
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Medical Grade Silicone Adhesive: The replaceable medical grade adhesive allows The Focus to safely attach directly onto skin over the muscle.
Case Study
In a social media campaign, Levante did a live case study using The Focus which significantly improved the progress of a beginner compared to prior attempts with only the addition of The Focus and no additional assistance. After 30 days, the user experienced:
- One inch growth in glutes
- Improved muscle activation
- Improved muscle isolation
Results, routine, and diet are all posted on their Instagram @levantestrength.
Pricing and Availability
The Focus is available for purchase online at levantestrength.com in 2 forms.
Focus Duo: Retails for $269 CAD and includes 2 Focus pods, carrying case, 1 pack of 40 adhesives, and a USB charging cable.
Focus Solo: Retails for $159 CAD and includes 1 Focus pod, carrying case, and 1 pack of 40 adhesives.
About Levante:
Levante is building a world where health and fitness are a natural part of everyday life, like brushing your teeth. To do that we want to create products that make fitness simple yet effective for everyone. By empowering individuals and communities to make fitness a daily habit, we believe that we can create a brighter, healthier, and more vibrant future for all.